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Fitness United launches to support the industry during COVID-19

May 21, 2020

A group of leading suppliers within the fitness industry have teamed up to launch Fitness United – a campaign designed to support fitness facility operators during the COVID-19 pandemic, moving forward into the post-lockdown period.

The mission of Fitness United is to create a collaboration of suppliers that are committed to finding ways to support fitness facility operators. This initiative will be available to all reputable suppliers.

The pandemic has caused a dramatic shift in the way people exercise. We can only expect this to continue for the foreseeable future. The fitness industry has faced a strong impact, creating a challenging trading environment for many businesses.

To partake, suppliers must commit to offering support to operators with at least one of the following during the post-lockdown period:

·         A new service

·         A discount on an existing service, helping to reduce the operator’s costs

·         Content or information that will benefit the operators

Those who participate will display the Fitness United official supporter logo on their website and marketing collateral. At the same time, they will update their offers and support, communicating regularly to interested operators via the Fitness United campaign website. Operators can also receive a newsletter, should they opt-in.

Suppliers are invited to register with Fitness United to support businesses within the industry. From 1st June 2020, the UK marker will begin to receive offers and services. From there, these services will expand to Europe in the second phase.

The campaign will initially run until the end of 2020.

Neil Harmsworth, the co-founder of Hussle, said: “Fitness United will provide suppliers with a platform to show their solidarity and support for fitness facility operators during a period of unprecedented disruption and change.

“As countries emerge from their respective COVID-19 enforced lockdowns, people’s health will become more important than ever before and access to amazing fitness facilities will continue to be a key requirement. Fitness United will provide real and tangible services, offers and content designed to support facility operators as they navigate through the challenges that the second half of 2020 will inevitably bring.”

Peter Rigg, EMEA key account director of Core Health & Fitness, said: “It’s really important to us that we are supporting our gym partners through these turbulent times. We are committed to coming out the other side of this fitter and stronger as a sector.”

For all the latest information from the fitness industry during the Covid-19 pandemic, or any questions contact FIt2Train here.

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