June 11, 2019
Data protection is a big deal. If you’re not so familiar with GDPR, it’s something that you must learn about before you pursue your career as a personal trainer. You may have heard a few things from the grapevine, but this week we have put together a quick guide to help explain things in better detail.
What is GDPR?
The rules and regulations for GDPR are important for all businesses and customers. The way in which you hold clients’ personal data is very specific, but it doesn’t mean you cannot grow your business or mailing lists. It just means you have to ensure that everyone consents to give you their information and to receive emails and contact. Here are some things you need to make note off to ensure you’re complying with GDPR:
- Online identifiers such as cookies and IP addresses are classed as personal data. This is important information if you plan to set up your own website for your services.
- Special category or sensitive data will be widened. This includes any data used to study athletic and health performance, such as biometric and genetic data. These are now regarded as a special category and should, therefore, meet the specific guidelines.
- Any client records are likely to contain sensitive data, which means they should be kept secure and should only be used for reasons the client agrees to.
- If a customer wants their data erased from your records, you must comply with this.
- If you offer a free gift on your website, you can only email them about that offer. You cannot continue to contact them for anything else as they did not consent to this. If you wish to add people to a generic newsletter, they must opt-in.
What you can do
If you already have client information but are not sure exactly what or why you have it, you should review this immediately. Any existing client data should be up to date and accurate. Think about whether you actually need information and remove any that isn’t necessary.
If your job involves monitoring your clients, make sure you have their consent. You cannot simply hide it in the small print. It must be displayed clearly, with your records demonstrating that the client was aware of this. This will ensure that you are not holding onto any information you have no right to use. People must know exactly what their data is being used for.
GDPR can be a bit of a head scratcher for some people. However, it all comes down to one thing: clear consent. As long as your clients are okay with you using their information and they know exactly why then you will be compliant with GDPR rules and regulations.
More than just a PT
Your Personal Training career is more than just exercise. There are so many elements that you must consider if you want to provide the best service possible for your clients. Of course, starting with the right training will certainly set you off on the right foot. With a range of personal training courses from Fit2Train, you can relax knowing your career is heading in the right direction. Email us at firstname.lastname@example.org to find out more.
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