June 17, 2019
Building your personal training portfolio may seem stressful, but we have some marketing tips to help quickly build your list. The good thing is that you don’t need hundreds of clients to earn a living. 20-30 should be more than enough to keep a steady income. What’s more, if you provide an excellent service and encourage referrals, you won’t need to do a lot of external marketing to fill your schedule. So, here is how to get more personal training clients.
Expanding your network
No matter where you’re based, you will always be able to find someone who holds influence in a network. This could be other local businesses that everyone visits such as a small shop or café. If you connect with these businesses, you may be able to leave print marketing materials such as posters or business cards. It’s a simple, yet effective method that could bring in a flood of new clients.
Everyone is on social media these days, and while you may not have the budget for Facebook advertising, you could always turn to friends, families and current clients to help expand your posts. Use your Facebook page for sharing facts, special offers, referral schemes and more. Anything that you would really like to be pushed out, you can simply ask friends and family to share around. You’d be amazed at how effective this is.
Ask for client referrals the right way
It may feel awkward to ask your clients for referrals, but you will eventually get used to it. You could offer a free session if they get a friend to sign up, or whatever perks you think they’d benefit from. You may think it would be a loss in earnings by giving away a free session, but this will certainly be more than compensated if it leads to a second returning customer.
Follow up on each lead
If someone has inquired in the past but didn’t sign up for your services, don’t send them a single email and leave it. Slow leads are completely normal, so you just need to get into the habit of keeping them interested. Sending out newsletters with deals, free guides and more can be just what you need to keep your name relevant.
Write content that’s worth sharing
Speaking of newsletters, you need content both in your emails and your website. Not only does it need to exist, but it also needs to be good! Consider writing blog posts that will give your clients bonus guidance to help them improve their training. Think about the common questions you receive from your clients and create content to answer these. Offer in-depth advice that you perhaps wouldn’t have time to provide when with them. You will often find that your clients will be grateful and will spread the word about what a fantastic service you offer.
Schedule time in your calendar to market your personal training business
The most important thing is to make sure you put aside some time to do follow these tactics. It can be very easy to spend a single day putting your marketing plan together, only to forget about it for a while. Assign yourself maybe no more than an hour a day to continue with this marketing plan. Look back on what does and doesn’t work every month and consider making changes where applicable. The more you do this, the more you will understand your clients and what people want.
Prove your service worth with the best training from Fit2Train
Of course, nothing is more effective than giving your existing clients a top-notch service that will leave them singing your praises. But you cannot do this if you don’t have the right qualifications. With a range of courses from Fit2Train, you can stay knowledgeable and confident in the advice you give. To find out more, email us at firstname.lastname@example.org.
GDPR for Personal Trainers
The Myths of Personal Training