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January Fitness: How to keep your clients motivated in the new year

December 18, 2019

The new year brings many resolutions that often revolve around keeping fit and healthy. As a personal trainer, you will likely find yourself with the opportunity to bring in new clients. However, keeping them can be difficult, as many resolutions last only a month or so. So, you need to know how to motivate clients as a personal trainer.

Remind yourself of your long-term goals

Forget quick fixes, knowing how to motivate clients as a personal trainer means you’re here to provide your clients with long-term goals that they will take seriously! Instead of letting them focus on shedding the weight of a few extra turkey slices, focus on long-term goals that are realistic and attainable.

Adapt your services around their lifestyle

The problem many people face when trying to keep fit is fitting new habits around their current lifestyle. The best thing about being a personal trainer is that you have the ability to set your own hours, which means you can work from 5 pm or during lunch hours. This means you can meet them before, during or after work, to provide them with a valuable service!

Keep workouts fresh and new

A common problem with sticking to fitness resolutions is that the routine can get boring quite quickly. This is why it is important for you to keep your training sessions fresh and exciting! When you see that your client is starting to look slightly tired of the routine, it’s time to put together something new that will give them the same benefits each time, push them further and keep it enjoyable.

Get friends and family involved

Some people simply don’t enjoy working out alone. As January is a good time to push out discounts for building your client portfolio, you may want to consider offering a “bring a friend” deal. Having a friend by their side can make them feel more at ease and can even motivate them to push themselves further. So, why not give it a try? This can be a January only offer if you wish, but if you find that you gain more business from training two people together, why not continue?

Keep clients away from the scales

Weighing yourself regularly is probably the worst thing a person can do. If they don’t reach a specific goal within a certain timeframe, this can be quite off-putting. Instead of focusing on their weight, keep reminding them of the long-term goals, push the fact that muscle weighs more than fat and help them focus on the journey and not the end result. They will thank you for it later.

Start your PT year with qualifications from Fit2Train

If you want to kick-start the new year with the ability to provide your clients with fantastic service, it will help to keep your qualifications regularly up to date. With a range of courses from Fit2Train, you can provide your clients with a valuable service. Email us at to learn more about our courses available from entry-level two up-to advanced level four.

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