May 1, 2019
Almost every fitness centre and gym seem to offer their own version of the ever so popular boot camp these days. Some offer the typical military type theme, with army boots and all. Some, on the other hand, prefer to offer a standard circuit class instead.
When it comes to setting up your own fitness boot camp, how you plan it depends on many factors; where you will hold it, the equipment you will need, the exercises you will want to introduce to your clients and, not forgetting, who your main demographic will be.
Choosing your demographic
For example, say you specialise in postpartum fitness. Perhaps you could consider designing a boot cap specifically for new mums? Or, you could be more athletic and create a high-intensity boot camp for those who enjoy the challenge?
Before you begin your boot camp classes, you must check with your professional liability insurance carrier. You need to make sure that you are covered to teach within a group or in an outdoor setting. Most importantly, you need to make sure that the exercises you present are covered under your policy. Be aware of your class capabilities and keep a close eye on your participants to minimise any risk of injury.
Programming your boot camp
You should ideally design a boot camp program that gradually increases over the length of the course. Start light with some cardiovascular movements, such as running or skipping rope, and then follow it up with graduated stretches for the body parts that will receive more attention during the workout. From there, it’s up to you what you choose. After all, it depends on your demographic and the intent of the boot camp.
Marketing your boot camp
It always helps to get your current clients involved first. Perhaps you can offer them their first boot camp session for free if they bring a friend. Then you have two options: online and offline. Social media is a great way to get people talking about your boot camp, but don’t forget about old fashioned ways of promoting your business. From posters and flyers to supermarket bulletin boards, reaching out to people away from the screen is always great, especially if your target audience is older.
Be ready with Fit2Train
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