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Social Media Marketing for Personal Trainers

July 23, 2019

Social media can both positively and negatively impact your career as a personal trainer. Knowing what to do can seem overwhelming at first, especially if you don’t have a big following. So, here is a guide to social media marketing for personal trainers that will boost your business online!

Identify your goals:

How do you see the performance of your social media marketing? Make sure you have a specific plan and go into detail about the things you want. You need these goals to be measurable in order to determine whether you have truly met your goals in the way you wanted. For example, if you want to gain 3 clients in the next month, you may want to create a booking system on your Facebook page and measure how many enquiries are made and PT sessions are booked.

Identify Your Audience:

You need to know who your audience is before you can start targeting potential clients. Apply your client portfolio to how you will target people online.

Deliver Consistently:

For social media success, you must stay present online. Post regularly, engage with your audience and reach out to those who may benefit from your business. Try to build genuine relationships with people online as opposed to pushing out words and imagery that make you look like nothing more than an advert. For example, follow and engage with people on Instagram who are on a personal fitness journey and comment on their posts with advice (without sounding pushy).

Engage Your Audience:

Now you know how to engage with potential clients, you need them to engage with you. Create a content plan that will benefit your audience. Share tips and words of wisdom on how people can improve their technical proficiency, overcome setbacks and train Using SMART targets.

Always Include a Call to Action:

It’s important to give your audience something to do once they have engaged with your content. Here are a few instructions you could add to the end of your posts:

  • Send people to your website
  • Tell people to send you a message
  • Add your phone number for people to call you

Post Before and After Pictures:

An amazing way to demonstrate the results achievable is by using before and after pictures. A picture says a thousand words, so ask your current clients if it is okay to share their stories. You may also consider asking them to write a short paragraph about their experience with you to add to the images. It will show your audience just how effective your services can be.

Use Hashtags:

Hashtags are a great way to get people to find you and your profile on social media, especially on Instagram and Twitter. Try out different relevant hashtags with each post and see which drive the most traffic.

Don’t Give Up:

Metrics can tell you where you’ve been successful and what you need to work on. However, if your metrics are mostly negative, don’t let it get you down! Use these results to see what you can change and monitor as it is all one big learning curve!

Start your personal training journey with the best qualifications of course. What’s the point in social media marketing if you don’t have the qualifications to do the job? With a range of courses from Fit2Train, you can provide your clients with a valuable service. Email us at to learn more about our courses available from entry-level two up-to advanced level four.

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