June 18, 2020
While the past few months has posed as a challenge to the future of the fitness industry, it appears that we may finally be reaching the light at the end of the tunnel. Small businesses around Britain have faced financial hardships as a result of COVID-19. However, according to Sheffield gym Believe & Achieve UK, this has allowed small gyms and personal training studios to thrive over fitness chains.
Speaking with Gym Owner Monthly, founder Claire Moore says “After months of isolation people are craving to connect and feel part of a community. But we have to understand that there are a lot of concerns about returning to what was normal life. As a small gym, we pride ourselves on building relationships with our clientele and now it’s our responsibility to build their confidence in us and our gym. The key to that is communication.”
Real human interaction
Although gyms and personal trainers have been able to offer their clients a digital service since the closing of all facilities on March 21st, it has still been a struggle to provide the same level of support as they could face-to-face. While lockdown is slowly being phased out, many fitness professionals are currently unravelling plans to ensure their facilities are safe for the public.
Gyms and personal trainers offer more than a simple “how-to” when it comes to being active. Community, engagement, and emotional support are three elements that cannot be recreated online, not completely at least. Once gyms reopen their doors, it would not be surprising if people choose to support small, local businesses instead of high street chains. Their ability to cater to their clients on a personal level outshines basic provisions and peak time rushes.
To keep up to date with the latest fitness trends and news surrounding the future of the fitness industry and Covid-19, read our blog or get in touch with Fit2Train today.
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